These are all elements present on counterfeits. Look at the tone of the hardware it shouldn’t be too shiny or too orange, and it shouldn’t look like it has been varnished or lacquered.

The version we see here has various sizes of faux pearls made by Swarovski, but many appear in the standard antique brass hardware. The G’s start at a point, grow wider, and then overlap at the leg. Both G’s should be facing the same direction, and neither should be flipped. The Iconic Logo The double G logo is what separates Marmont from other Gucci products. We spoke to our team of experts to find out the key elements to look out for when authenticating Gucci GG Marmont.

With the resurgent logo appearing on a range of Gucci Marmont products, from chain-strap shoulder bags and mini wallets to block-heel pumps and a refreshed version of the belt that started it all, it’s challenging to spot the fakes among the real deal. But the rise of logomania also heralds the rise of counterfeiting. The logo is an incredible powerful asset for Gucci and it should become as desirable as a leather bag.” And Michele’s vision certainly came to fruition, and not just for Gucci. “I couldn’t wait to get my hands on the logo,” said Michele at the New York Times International Luxury Conference. While respecting the logo as a symbol of the brand’s 95 year heritage, Michele infused his own maximalist, youthful aesthetic into the logo’s rebirth, using flowers, cartoonesque motifs and bedazzlements that make it modern and relevant. Despite being inspired by a belt buckle used in the 1970s, the relaunched double-G logo still feels modern and fresh, thanks to Michele’s playful albeit risky approach. Numerous luxury brands have dusted off their vintage logos and reintroduced house classics since, from Dior introducing saddlebags sporting the archive logo to Fendi relaunching their iconic 1974 FF branding. His resurrection of the double G Gucci logo in his debut fashion show ushered in a wave of logomania, arguably causing the fashion industry to bid farewell to the age of minimalism initiated by Phoebe Philo’s Céline. AUTHENTICITY When the relatively unknown Alessandro Michele was appointed creative director of Gucci in 2015, he not only revitalized the Gucci brand, but radically transformed the fashion landscape.

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